Social Media / Traffic Monthly 12.5M
is a web & mobile app company. After analyzing usage for
unauthenticated mobile web users, they realized that their old, slow web experience only managed
to convert 1% of users into sign-ups, logins or native app installs. The opportunity to improve led them to
an investment in a PWA.
The Pinterest PWA loads code for new routes on demand & the cost of additional code is amortized over the lifetime.
They uses a progressive loading technique for images in their PWA. To improve perceived performance,
They deployed support for Web Push notifications & working on the unauthenticated
experience for their PWA.
% time spent on new mobile web & +5% comparing web/native.
% user-generated ads revenue on new mobile web & +2% comparing web/native.
% ad clickthroughs on new mobile web.
times, core engagements on new mobile web.