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e-Commerce / Traffic Monthly 666.5M

Aliexpress

is a marketplace offering products to online buyers. Their mobile commerce is growing 3 times faster than eCommerce. The company couldn’t build an engaging experience on the web that was as fast as their mobile app.

Not everyone downloaded their app, however, and getting users to install and re-engage with it was challenging & costly. So AliExpress decided to build a cross-browser PWA to combine the best of their app with the broad reach of the web.
104
104
% more new users across all browsers.
74
74
% increase in time spent per session across all browsers.
82
82
% increase in iOS conversion rate.
2
2
times, more pages visited per session per user across all browsers.
source: www.divante.com
Travel / Traffic Monthly 1.7M

Trivago

is 1 of the world’s leading hotel search engines. More Trivago users access the service through mobile devices than on desktop & laptop computers. Users don’t always accept the cost of downloading a native app just to find out if it provides the service they need.

Trivago decided to implement a PWA, a collection of APIs that allows mobile websites to provide much of the functionality of a native app, such as offline access, push notifications & homescreen shortcuts, while still being accessible through a regular mobile browser.
97
97
% increase in clickouts to hotel offers for users of the PWA.
67
67
% of users who come back online continue browsing the site.
150
150
% increase in engagement.
source: www.divante.com
Social Media / Traffic Monthly 12.5M

Pinterest

is a web & mobile app company. After analyzing usage for unauthenticated mobile web users, they realized that their old, slow web experience only managed to convert 1% of users into sign-ups, logins or native app installs. The opportunity to improve led them to an investment in a PWA.

The Pinterest PWA loads code for new routes on demand & the cost of additional code is amortized over the lifetime. They uses a progressive loading technique for images in their PWA. To improve perceived performance, They deployed support for Web Push notifications & working on the unauthenticated experience for their PWA.
40
40
% time spent on new mobile web & +5% comparing web/native.
44
44
% user-generated ads revenue on new mobile web & +2% comparing web/native.
50
50
% ad clickthroughs on new mobile web.
60
60
times, core engagements on new mobile web.
source: www.divante.com
Beauty / Traffic Monthly 73.4K

Lancôme

is a French luxury perfumes & cosmetics house that distributes products internationally. Despite a growing number of mobile site visitors, the company noticed that mobile conversion rates didn’t match those for desktop. Consumers were experiencing significant obstacles when trying to purchase on mobile.

Mobile web became a core focus area, so Lancôme aspired to build a fast & engaging experience for their mobile web shoppers. Lancôme looked to PWA technologies to provide an immersive, app-like experience.
84
84
% decrease in time until the page is interactive.
17
17
% increase in conversions.
15
15
% decrease in bounce rate.
51
51
times, increase in mobile sessions.
source: www.divante.com
Social Media / Traffic Monthly 4.3B

Twitter

is a platform to find out what’s happening in the world. Twitter’s aim was to reengage users on the mobile web. They implemented web push notifications that work the same as those from native apps & arrive even if the user’s browser is closed.

Twitter Lite uses less data by default, serving smaller media resources and relying on cached data as much as possible. The PWA also optimizes images to help reduce data consumption & its users benefit from data consumption savings. The data saver mode helps them preserve even more mobile data by giving them control over when Twitter Lite downloads media assets.
65
65
% increase in page views per session.
75
75
% increase in Tweets sent.
20
20
% decrease in bounce rate.
source: www.divante.com